I ask this question because I was advised to to create a Facebook page for my book, 62 Blog Posts to Overcome Blogger’s Block. It’s pretty much a bulletin board for status updates; there is no interaction. I pretty much had to stalk people to like my page. Of course, I could always start a group, but it has to be managed. And if I’m not doing a great job with my page, I can’t image what a group page would look like.
Twitter is my favorite social media site of all. However, I am not using it correctly to market my book. I have over 5,000 followers and will soon be targeting my messages to particular lists. I’m working on a strategy.
I am definitely not maximizing LinkedIn. I’m in several writing, blogging and WordPress groups and have not been active. And these groups are very active according to my weekly updates. I am going to start hanging out on LinkedIn at least twice a week, and contributing my these groups. This is definitely international exposure.
I’m still trying to squeeze in Google+. I heard many small business owners say they had good results, I just can’t fathom adding more social to my activities unless they convert to sales.
YouTube has been calling me and I have not responded yet. I really need to put time into making videos, because this is what’s going to ultimately help promote my book and other ventures.
Last but no least – Pinterest. This is the newest site on the scene and is quite addictive. I was advised to promote my book on this site, but I’m trying to learn how to best do it. If you are not familiar with Pinterest, this is a site where you “pin” pictures and videos. I’m sure this would be very useful in my book marketing efforts once I figure out the best way to use it.
So, which social media sites work best for you and how has it worked for you? Enlighten us please.